| Return on investment is one of the true golden rules for any business. Whether you’re focused on improving lead generation, content marketing, email marketing, or sales, it’s always a great idea to keep up with the latest marketing trends to help you connect with your customers, reach your goals, and demonstrate profit. Here are 10 fresh statistics across the different stages of your marketing funnel to know in 2021 in order to maximize the best average ROI and maintain reliable growth. |
| Paid Search 1. 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy. (Source: Forbes) 2. Facebook ads (including Instagram) provide the highest return on investment (ROI) among all paid advertising channels. (Source: Radd Interactive) 3. 32% of Facebook users engage with brands regularly. (Source: DigitalMarketing.org) Sales 4. 80% of customers say the experience a company provides is as important as its products and services. (Source: Salesforce) 5. Franchisees who follow up with web leads within 5 minutes are 9 times more likely to convert them. (Source: InsideSales.com) 6. Organizations that use marketing automation with prospects experience a 451% increase in qualified leads. (Source: ANNUITAS Group) Email Marketing 7. Lead-nurturing emails get as much as 10 times the response rate compared to standalone emails. (Source: SilverPop/DemandGen Report) 8. Franchisees who segment their email recipient lists achieve 39% higher open rates, 28% lower unsubscribe rates, 24% better deliverability. (Source: MarketingProfs) 9. Content MarketingBusinesses that engage in social selling get 199% better ROI. (Source: awario) 10. 61% of consumers have bought something that’s recommended by blogs that they read (Source: SocialMedia Today) |
