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3 Facts You May Not Know About Lead Management


Lead Response Management Study 

What’s the best time of day to contact a web-generated lead? Is speed-to-lead really a thing? 🤔 Check out our Top 3 Findings From A Lead Response Management Study courtesy of InsideSales.com designed to identify what day of the week, time of day, and time from creation to call back a web-generated lead for optimal contact and qualification rates. 
1. The best time to call leads is immediately. The odds of calling to contact a lead decrease by over 10 times in the first hour. While speed-to-lead still remains the most important factor in closing potential customers, utilize your brand’s guidelines and best practices for following up with leads. 
2. Wednesdays and Thursdays are the best days to call to make contact with a lead. In fact, Thursday is a 49.7% better day to call than the worst day, Tuesday.

3. 4 pm to 6 pm is the best time to call to make contact with a lead. It is 114% better than calling from 11 am to 12 pm, right before lunch.
In Conclusion… 
1. The odds of calling to contact a lead decrease by over 10 times in the first hour. The odds of calling to qualify a lead decrease by over 6 times in the first hour. 
2. The odds of contacting a lead if called in 5 minutes versus 30 minutes drop 100 times
3. Wednesdays and Thursdays are the best days to call in order to contact leads. Thursday is the best day to contact a lead in order to qualify that lead (by 19.1% better than the worst day).
4. 4 pm to 6 pm is the best time to call to make contact with a lead. 8 am to 9 am and 4 pm to 5 pm are the best times to call to qualify a lead. 

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