Lead Response Management Study What’s the best time of day to contact a web-generated lead? Is speed-to-lead really a thing? 🤔 Check out our Top 3 Findings From A Lead Response Management Study courtesy of InsideSales.com designed to identify what day of the week, time of day, and time from creation to call back a web-generated lead for optimal contact and qualification rates. |
1. The best time to call leads is immediately. The odds of calling to contact a lead decrease by over 10 times in the first hour. While speed-to-lead still remains the most important factor in closing potential customers, utilize your brand’s guidelines and best practices for following up with leads. |
2. Wednesdays and Thursdays are the best days to call to make contact with a lead. In fact, Thursday is a 49.7% better day to call than the worst day, Tuesday. |
3. 4 pm to 6 pm is the best time to call to make contact with a lead. It is 114% better than calling from 11 am to 12 pm, right before lunch. |
In Conclusion… 1. The odds of calling to contact a lead decrease by over 10 times in the first hour. The odds of calling to qualify a lead decrease by over 6 times in the first hour. 2. The odds of contacting a lead if called in 5 minutes versus 30 minutes drop 100 times. 3. Wednesdays and Thursdays are the best days to call in order to contact leads. Thursday is the best day to contact a lead in order to qualify that lead (by 19.1% better than the worst day). 4. 4 pm to 6 pm is the best time to call to make contact with a lead. 8 am to 9 am and 4 pm to 5 pm are the best times to call to qualify a lead. |