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Client Success
Athletic Republic converted 60 Memberships Sold in a Condensed 4 Week Presale for Our First Test Location with the Brand.
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Their Story
Athletic Republic is the nation’s largest evidence-based performance sports training brand. The brand offers proprietary equipment, evidence-based athletic training protocols, comprehensive training and education curriculum, top-line marketing programs that drive bottom-line performance, and strategic alliances with the world’s leading sports brands to their franchisees. Franchise Ramp partnered with Athletic Republic and their 115+ locations around the United States to advance their digital footprint in a big way. [/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”1866″ img_size=”large”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”1865″ img_size=”large”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Their Goal
Before working with Franchise Ramp, Athletic Republic had no digital brand awareness efforts, no lead management strategy, and no lead management training. With 0 memberships sold in presale and an average of 5-10 leads per month for presale and open studios, their goal was to have 50 members in 30-60 days after the grand opening in the first test location. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Our Solution
Franchise Ramp immediately swooped in to identify improvement areas for the brand in 4 phases:
Phase 1: Deep Dive Into Brand Offerings and Digital Ad Strategy
Phase 2: Develop Cohesive Presale Strategy
Phase 3: Audience/Offer Campaign Execution
Our biggest breakthrough? Highly Segmented Targeting & Creatives.
By producing highly-specific ad variations for both Parents of Baseball Youth Athletes and coaches of basketball youth athletes, we were able to produce groundbreaking results for the brand.
Phase 4: Brand-specific lead management
We developed a follow-up guide in addition to the complete scripting. The next step was to record our Lead Management Training Video to add with Athletic Republic Franchisee Onboarding Education. This training explained the whole lifecycle of a lead and how to handle any given situation at each step in the prospect journey.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_empty_space height=”200px”][vc_single_image image=”1868″ img_size=”large”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”1867″ img_size=”large”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Our Success
- 60 Memberships Sold in a Condensed 4 Week Presale for Our First Test Location
- 99 Prequalified Leads in first 4 Weeks at $16.34/lead With Complex Audiences Segmentation & Pre-Qualification
- Highly Complex Brand Awareness Audience Segmentation & Content Strategy
- Complete Lead Management System & Guide
- Complete Lead Management Training
- Beat 30-60 Day Post Grand Opening Goal 1 Week Before Soft Opening With Only 4 Weeks of Marketing
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Products used:
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FR Convert
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FR Media
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FR Deep Data
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