How We Helped Deka Lash Manage Leads
Deka Lash is a lash extension franchise with 80+ locations around the United States. With a booming lash industry, Deka Lash partnered with Franchise Ramp in 2019 in order to revamp their lead management goals and standardize their presale strategies in order to meet the needs of their fast-growing brand.
Since Deka Lash did not have a presale plan due to perceived limitations of the product early on, the primary goal was to develop a digital-first plan for presale locations and lower CPA to below $10 a lead for open studios. In addition, Deka Lash wanted a way to standardize their reporting between their franchisees, and manage the leads that were coming in.
Franchise Ramp immediately swooped in to identify improvement areas and execute on implementation for the brand in 4 phases:
Phase 1: Deep Dive Into Brand Offerings and Digital Ad Strategy
- Identify Introductory Offers and Competitor Comparisons
- Develop Digital Ad Strategy
- Collaboration and Approval With Corporate
Phase 2: Lead Delivery & Prequalification If Necessary
Our team built out the lead management strategy, training, and scripting for SMS, Call, Voicemail, Email, ect.
Phase 3: Brand specific Lead Management
We developed a follow-up guide in addition to the complete scripting. The next step was to record our Lead Management Training Video to add with Deka Lash Franchisee Onboarding Education. This training explained the whole lifecycle of a lead and how to handle any given situation at each step in the prospect journey.
Phase 4: Campaign Optimization, Testing Iterations In Each Account, Prepping Next Step In Location’s Journey.
After completing the 3 previous steps, our team was able to put our plan in action. As part of the Franchise Ramp marketing philosophy, we continued proactively testing our digital marketing efforts.
- Deka Lash went from averaging $40+ lead cost to Averaging $3.55 Lead Cost For Open Studios
- Complete Lead Management System & Guide
- Complete Lead Management Training
- Real Time Lead Delivery
- Real Time Reporting For Franchisor & Franchisees
- First 5 Days Of Active Campaigns
- Averaging 72 Leads in 5 days Per Studio at $3.55 Per Lead