January 10th, 2020

64: Part-Time Effort = Part-Time Results, with Landon Eckles

In this episode, Erik and Brian are with Landon Eckles, who is the co-founder of Clean Juice®, a company that has grown to 85 locations open with a goal of reaching 100 locations by February 2020.

Clean Juice® started in 2014 as the brainchild of Kat & Landon Eckles. Kat had spent the better part of a decade making smoothies and juices at home and shot off the idea of opening a juice bar in the Charlotte area. Landon and Kat quickly jumped into the idea with 100% motivation and heart.

In this week’s episode, you’ll hear Landon’s process of franchising from a mom-and-pop concept, to picking up regional growth, and beyond. Whether you are a young entrepreneur looking to start your concept or a veteran of the business, you’re sure to get some great value from this interview.

What we talk about:

  • How Landon went from commercial real estate to the organic juice industry
  • Developing the concept then ventured into franchising
  • Going through the process of developing a product up to setting up the franchise
  • The foundation of your brand – get an attorney that specializes in franchising
  • The mindset of being the franchisor
  • Explaining in details to the franchisees at the beginning
  • Advice on managing different expectations on different franchise levels
  • One of the biggest misconceptions in franchising
  • The willingness to get in and get your hands dirty
  • How the management team looks like now
  • Finding good people to join the team
  • What the store looks and feels like
  • The challenges faced with the products starting from one location up to 85 locations
  • Some of the biggest learnings in starting in the food industry
  • Certain concerns and things the CEO/franchisor focuses on
  • Focusing on the guest experience
  • “Marketing drives opportunity, operations drive sales” – Landon Eckles
  • Being intentional on Kindness – next level guest experience
  • Clean Juice’s goals
  • People that helped Landon grow

What we mention: