June 8th, 2020

75: Setting Franchisees Up For Success During a Crisis at Local Handyman Group, with CEO Craig Jooste


In this episode, Brian and Erik talk with Craig Jooste, the Co-founder and CEO of Local Handyman Group. Craig is an accomplished entrepreneur and senior executive with more than 15 years of success in franchising multiple brands across the United States and Canada. He was previously a part of the leadership team at 1-800-GOT-JUNK, and Wow 1 Day Painting. The lessons learned from those early days have been extremely valuable as he pivotes his current business strategy to enable sustainable effectiveness in this new reality.

Craig talks about the new SOP, creative ways he’s managed to pivot his business, and how he has been able to set up his franchisees for success. Tune in for a refreshingly positive strategy session and pick up some valuable nuggets of wisdom that you can apply to your own business. 

What we talk about:

  • How the franchises are being impacted by the COVID-19 situation
  • Moving into a new standard operating procedure due to this situation
  • Having different revenue streams and greatly focusing on B2B
  • Lessons learned from the last recession
  • Deciding to get into your own business
  • “If you’re open to learning, you just take the good and the bad. And you can apply it to what you’re doing.” – Craig Jooste
  • Talking with other business owners about what you CAN do
  • The size and age of the business, and the growth
  • Setting up franchisees for success
  • The role of online marketing
  • “The key thing right now is to step up and show people that you don’t have to be just afraid. Like, that’s an option. You can cover, you can be afraid, or you can choose to figure out how you can come out the other side better.” – Brian Holmes
  • Having people you bounce ideas off
  • Local Handyman Group’s naming structure

What we mention: