Dustin King is a 32-year-old third-generation operator steering his family’s multi-brand snack empire which now includes Auntie Anne’s, Häagen-Dazs, Cinnabon, Planet Smoothie, Jamba, Nestle Toll House Cookies, and Carvel. As the COO of SE Co-Brand Ventures, the company operates just shy of 60 locations and is still growing.
Dustin shares how he’s been able to beat out the competition and his method of scaling the business. The portfolio allows him to control the snack outlets in a given mall, thus giving him leverage. But instead of growth for growth’s sake, Dustin advises, “Start with a footprint, and try not to stray from that… the key to growing is taking care of what you’ve already got.”
The duo also touches on having a survival mentality through the COVID-19 situation. “It’s all about accessibility,” Dustin says, “Traditional models are a thing of the past.”
Tune in to hear more of Dustin’s franchise story and gain a new outlook in business and franchising.
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