By Aren Johnstone, VP of Operations The team at Franchise Ramp has spent many hours preparing and analyzing marketing data from the last year as well as predictive models for Election & Holiday digital advertising to develop proactive strategies to maximize your marketing effectiveness in Q4 of 2020. With the election and holiday season looming, […]

Marketers now have the opportunity to use precision to target audiences as well as mass scale to reach larger ones with digital and mobile platforms, like Facebook and Instagram. But if they limit reach, are marketers losing out on the opportunity to drive impact at scale? To better understand the importance of reach in a […]

At Franchise Ramp, we’ve noticed three growing trends in local marketing for our franchisees in 2020. 1. The consumer journey has gone fully digital/ omnichannel.  2. The revival of community and 3. The growing need to support and shop local. But is the ‘shop local’ trend here to stay? A new survey by payments solution […]

83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your franchise location attracts new audiences on Instagram? One way is with Instagram Live. The live feature is part of Instagram Stories and allows you to stream video and engage with followers in real-time. When a user goes live, […]

Maintaining franchise brand consistency is one of the most important things to get right with your franchise marketing.  Consistency throughout your brand helps you to attract new franchisees and customers. It is vital that you retain control over your promotional materials, logo, images, and theme. Franchise brand consistency is required to create a uniform marketing message and […]

With the recent COVID-19 outbreak, everything has come to a halt – except social media marketing.  This just proves what an important part of our lives social media is – as consumers, its something we cannot live without, and as marketers, we need to take advantage of that.  2020 is the year of social media– with […]

Adobe conducted a study of 1,004 U.S. marketers and found that 49% of marketers report “trusting my gut” to guide decisions on where to invest their marketing budgets. Why are half of all marketers spending their dollars on hunches? How can this be prevented?  At Franchise Ramp, we don’t “throw things at the wall and see what […]

Business As Usual: Marketing Online Post COVID This blog post is an excerpt from the e-book, Business As Usual: Marketing Online Post COVID by Franchise Ramp Head of Product Delivery, Kevin Moses. To purchase the entire book, click here. Face masks, hand sanitizers, and social distancing — these are things that we are all overly […]

How to re-engage your customers during COVID-19 is on our minds as marketers here at Franchise Ramp. Many small businesses are faced with the new reality: your customers have changed. How can you engage them again? What we’ve seen across the board is shifted customer behavior toward fulfilling more utilitarian-based demands for fundamental needs.  COVID-19 […]

Connecting online is second nature for younger generations, both with their friends and family as well as with brands. For Gen Zers and Millennials—who are projected to represent 30% of total retail sales in the US by next year— this requires personalized digital connections and communications. To understand the brand engagement behaviors of Gen Zers […]

1. IHOP: IHOb  One of the greatest tricks in recent years, the International House of Pancakes had everyone up in arms over its new commitment to… burgers? It never wound up actually happening (all a PR stunt) but it did generate so much buzz that social media went a little insane. So what happened? IHOP flipped […]

How does Facebook decide which ads to show people? If you’re looking for a more in-depth article, check out our VP of Operations Aren Johnstone explaining the entire process in detail in this blog post. But in a nutshell, Facebook determines which ads to show people based on two main factors: audience targeting selected by […]

Franchisees are opening their doors all around the country. If you’ve already taken the steps to start a private Facebook group for your members earlier this year, you may be faced with the question: How do I maintain my private Facebook community as we transition back to normal?  With less time and resources to allocate […]

MRI-Simmons, the essential consumer truth set, announced the release of its COVID-19 Consumer Insights Study, providing an in-depth analysis of consumer behaviors and attitudes resulting from the COVID-19 crisis. Unlike other studies, the COVID-19 Consumer Insights Study will be fused to MRI-Simmons’ nationally representative datasets, providing marketers and media with deeper profiling capabilities across 60,000 consumer […]

Consumers are 2.4 times more likely to view user-generated content (UGC) as authentic compared to content created by brands. This offers brands an important credibility boost since most people say less than half of brands create authentic content. At Franchise Ramp, we’ve closely watched the rise of user-generated content and how this consumer-facing strategy can be leveraged […]

People’s minds have been busy with this new reality. But studies also indicate that people still want to hear from brands as long as they deliver relevant content. According to an Ipsos Study, 70% of customers want to continue to hear from brands and companies on what they have to offer and what they stand […]

In a world where consumers spend 6½ hours every day on digital channels, the face-to-face relationship may be waning, but the opportunity for connection isn’t. In fact, more than half (63%) of consumers expect personalization as a standard of service.  This issue of relevance in our era of instant gratification is particularly pronounced because consumers are […]

People are rapidly embracing new digital connections. At the start of April, 52% of consumers are spending more time on their phones since the outbreak compared to 40% in February. This means that people are finding ways to stay informed, positive, occupied, and healthy.  To assist small businesses with their in-house marketing efforts, Facebook recently […]

Fitness professionals are finding creative ways to stay engaged with their communities, turning this time into an opportunity to bring people together via free live-streaming workouts. Facebook Live and Zoom are quickly becoming the virtual boutique studios we’re all missing right now, especially while social-distanced humans are searching for ways they can still connect through […]

COVID-19 is causing an epicly unplanned global work-from-home movement. Whether this is for a short-term trial or indicative of a larger worldwide movement towards remote work, you will want to take advantage of the tools and resources from companies who have been there.  With the Amazons and Googles of the world encouraging most of their […]

Franchise Ramp founder Brian Holmes and Erik Van Horn of ilovefranchising.com talk with Stratton Smith, the founder of Sola Salons, in The Franchise Story Podcast #5. In 2004, Sola Salon Studios co-founders Stratton Smith and Matt Briger wanted to do more than design beautiful, move-in-ready salon studios. They set out to build a thriving community. […]

The New Year is here! The perfect time to set the right goals to launch your franchise into a successful new year (possibly a successful decade?)  Success doesn’t mean over complicating things. Success can mean simple.  Using models, visuals, acronyms, and checklists to simplify processes and procedures to help your organization grow is crucial, sure, […]

From Rock Star Regional Developer (1,000+ units sold in 3 years), to Out – Sourced Franchise Development Team, to Franchisor, to becoming a target for purchase by Private Equity, Jeff Herr has done it all. In the franchising world, Jeff has been one of the most successful sales consultants over the past five years, finishing in […]

Facebook is the most robust platform when it comes to social advertising. With 2.23 billion monthly active Facebook users, Facebook advertising for franchisees is crucial, now more than ever. Here at Franchise Ramp, we pride ourselves on constantly and proactively testing to produce the best results for our client’s business. Talk of Facebook KPIs can sometimes […]

Do you have a big vision for your business but wonder if you have the expertise to personally engineer and manage the type of growth you’ve dreamed up? Do you envy the “overnight success” stories you hear about in Forbes and Entrepreneur Magazine?  Meet Cameron Herold, the businessman behind the curtain.   At age 21, Cameron […]

The digital marketing landscape is continuously evolving, presenting new opportunities for savvy franchise brands to grow, especially at the local level. Franchise Ramp is constantly innovating and proactively testing in order to ensure cutting-edge digital marketing strategies for our customers. It’s crucial that franchisees have experts to navigate their marketing strategy who are well-versed in […]

Bedros Keuilian is the founder and CEO of Fit Body Boot Camp, one of the nation’s fastest-growing franchises and an investor in over a dozen companies ranging from subscription software platforms, digital ad agencies as well as mastermind and coaching services. In 2008, Bedros launched his earliest version of his boot camp and by 2010 […]

You’ve found Franchise Ramp. Now you may be wondering – what can I expect in my first month working with a franchise marketing agency? At Franchise Ramp, our purpose is to help franchisees attain financial freedom and realize their dream. We do this through a proven marketing strategy that maximizes local market success for consumer-oriented […]

Meet Anthony Geisler, the CEO of Xponential Fitness. Franchise Ramp Co-Founder and CEO Brian Holmes sits down with Geisler to discuss what it takes to be an outstanding franchisee, Xponential’s aggressive growth mindset, and the future of the brand in 2020.  Xponential Fitness is the largest curator of boutique fitness brands in the world. “Nobody […]

When people envision social media, they think about building your brand and increasing your audience. Business owners forget about generating sales leads. We hear it all the time: “Who’s going to buy my product or use my service with a single Tweet?” We are here to tell you that using social media, when done the […]

Social media, like anything that attracts a diverse group of people, has gotten a ton of consumer attention. Where else can brands and companies engage and promote their services to anyone around the world? If you want your unique, brand story to stand out in today’s market, you have to use social media. Look out […]

We’re all guilty of bragging about our products’ cool, new features. After all, we dedicated our professional lives to making our products better. Ever wonder why you’re still having trouble getting the word out about your brand? It’s not that uncommon for businesses to focus solely on their services and forget to tell their story. […]