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What is A/B Testing, Anyways?

By Matt Templeton, Account Manager Source: June 2022 Ramp Up Webinar

In this video, learn what A/B Testing actually is and how it provides value to you.

If you consider the numerous combinations of headlines, images, body text, value propositions, and audiences you can test, it’s easy to get overwhelmed. Fortunately, as your marketing partner, we know how to maximize the impact of your ad campaigns by utilizing split testing the right way. Account Manager Matt Templeton will be covering what the split testing process actually looks like and how it impacts your business.

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