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Zee Talk with Travis McMenimon, Profile by Sanford

Travis McMenimon, Owner – Profile by Sanford Canton, MA

1. How long have you been in franchising? What location(s) do you currently own?

We have been franchisees in one other system in the eldercare industry (Philly metro) in addition to Profile. We currently own the Profile by Sanford in Canton, MA with plans to build out several more south of Boston. 

2. How long have you been a Franchise Ramp client? Going into our second month. 

3. What results did you achieve with your location, and what do you think was the biggest contributors to that success? 
We had a stunted start due to COVID. We opened in February and had to close 6 weeks later due to quarantine. When we reopened in May/June we have been really focusing on our member success which has driven a lot of member referrals. We engaged Franchise Ramp soon after and it has really accelerated our lead volume and conversion rates.

4. What do you think is a core differentiator that allows you to reach the next level of success in your business?  
When you come into our location, you aren’t just another customer, you are part of the family. We are a family-run business and want that to come across to our members. We are in this with them, and really want them to succeed. 

5. Any advice for other franchisees in your industry?
Focus on member success and the rest will take care of itself. There is nothing like raving fans and walking billboards for your service!

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