By Aren Johnstone, VP of Operations
Seeing a spike in your seasonal ad costs?
Don’t Panic!
It is normal to see increased adspend costs this time of year.
Q5 (December to early January) is a peak season for increased ad spend, driven by heightened competition. The good news? Costs typically start to drop around these key dates:
- Day After Cyber Monday
- Last Guaranteed Shipping Date Before Christmas
- The Day After Christmas
Here’s the silver lining for your franchise:
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Leads Now = Members Later: Even if leads aren’t converting immediately, remember: New Year = New Goals, especially if you are in the fitness industry. The leads you generate now will be primed to convert in the new year.
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Re-Engage Missed Opportunities: If someone clicked your lead form but didn’t submit, we don’t count them out! These users showed intent and now know your brand. We can use retargeting ads to remind them of your value — whether it’s the perfect offer, a class schedule that fits their life, or that “New Year, New Me” motivation.
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Invest in the Right Creative: Your creative is crucial in this time to nurture your audience. If you haven’t invested in creative, now’s the best time to get started to be the brand they think of when they’re ready to commit!
The Takeaway: This season is about planting seeds. Your efforts today will pay off when the New Year rush kicks in. Stay consistent, analyze your data, and trust the process!
Ready to modernize your Franchise marketing?
Click below to learn more!
