Generating Creative that Converts

By Nick Hansen, Director of Creative

This is Nick Hansen, Creative Director at Franchise Ramp. My goal is to help create stellar content and copy that generates customers for franchisees. A big part of ensuring that happens is having a proactive refresh of creative available on repeat.

In this short video, I dive into the importance of testing the right creative for local markets, marketing during uncertainty, and how stellar creative can drive real results for your franchise locations.

I also want to share a few resources we use at Franchise Ramp for capturing in-studio content: One Page Guide on Capturing Awesome Content Review this one-pager for some actionable creative content tips and examples that we’ve seen work. Script for In-Studio Videos and Testimonial Questions Review questions you and your staff should be asking that deliver testimonials that convert.Video Walk-Through: Capturing In-Studio Content Learn more about best practices for filming in your location for content including boomerangs, photos, and videos that you can gather yourself.iPhone Guide to Capturing Great Content Check out this blog post for some quick tips for getting the most out of your iPhone’s camera.

From my experience, having a full pipeline of local creative that is data-driven and innovative can be game-changing for your paid advertising efforts! -Nick Hansen