❌ 1. “Affordable”

Everyone says it. No one believes it.

Saying your service is affordable doesn’t build trust—it raises skepticism. Affordable to who? For what value?

👉 What to say instead:
“It costs less than a Starbucks run.”
This gives the reader a concrete comparison. Now they’re picturing their $6 latte—and realizing your price point might actually be within reach.

❌ 2. “Best”

The most meaningless word in marketing. “Best” according to who? Based on what?

It’s vague, unprovable, and ultimately forgettable.

👉 What to say instead:
“My kid begs me to go back every week.”
This is real language pulled from real life. It’s authentic, emotionally driven, and paints a picture of value without saying “we’re the best.”

❌ 3. “Family-Friendly”

This phrase is a vibe—but it’s not a value proposition. You’re describing a feeling without backing it up with proof.

👉 What to say instead:
“This was the first place I felt like I belonged.”
Now you’re connecting with your audience’s emotions. It’s inclusive, powerful, and personal—everything “family-friendly” wants to be, but isn’t.

So, What Actually Works?

The highest-performing franchise ads we run at Franchise Ramp don’t rely on generic buzzwords. They use:

✅ Real words from real customers
✅ Specific emotional or value-based triggers
✅ Conversational copy that feels like it came from a friend

Want your ads to convert? Ditch the fluff. Use language your audience actually uses.

Final Takeaway:

Conversational, specific, emotion-driven copy is what cuts through the noise and gets clicks.

Ready to upgrade your franchise creative?

Let’s talk. We’ve helped 1,000+ franchise locations drive real results with smarter ad copy, targeted testing, and high-performing creative.

👉 Book a  Discovery Call with our team at Franchise Ramp, and let’s take your franchise marketing to the next level